
Sergey Matsotsky: “The mannequin of a big firm is outdated.”
Sergey Matsotsky is a well known IT entrepreneur and investor. He has headed the IBS Firm for 27 years and is growing a number of IT corporations inside his GS-Make investments Holding. He spoke about why he left the IBS enterprise, what administration challenges he confronted and what his ideas for being a workforce chief are.
Маtsotsky and the IBS
Sergey Matsotsky is a co-founder of the IBS system integrator. The corporate emerged on the finish of 1992 and specialised in enterprise course of automation. At first, Sergey Matsotsky (Wikipedia) was its Govt Director, and as of 1997 – its Normal Director and Chairman of the Board. Later in 2020, he went out of enterprise, specializing in tasks of his personal.
As Matsotsky remembers, the IT trade was very new and hardly managed within the 90s. The federal government didn’t pay a lot consideration to it; there was a variety of freedom and creativity on the time. “After all, these have been very fascinating moments from the managerial viewpoint, from the viewpoint of the way to handle an organization, the way to construct a enterprise, the way to choose individuals inside the corporate, and the way to type a workforce. It was all very fascinating,” says Sergey Matsotsky.
Within the 2000s, the function of the IT trade started to develop. Some processes started, which have been later known as Digitalization. Matsotsky and the IBS confronted the problem of providing corporations new applied sciences to assist them handle advertising and marketing, finance, procurement, and provide chains extra effectively.

Creativity is digitalization
“I’m not a really typical supervisor. I’ve at all times been within the tasks that have been developed by the corporate, as such. It was fascinating for me to “squeeze” myself inside a challenge, to be inventive with the workforce, to give you some options,” remembers Matsotsky. Given their specialised schooling and intensive expertise in implementing numerous tasks at the beginning of their profession, the advantages of such participation have been tangible. Sergey Matsotsky is an effective practical architect and a very good software program engineer.
“Many individuals suppose that creativity is barely about enterprise investments. Like a workforce comes up with one thing distinctive, after which this know-how is straight away bought for some huge cash, and they’re creating a brand new fascinating product. Effectively, it usually works fairly otherwise. Identical to it was in our case: we produced fantastically fascinating tasks, which resulted in the truth that we created distinctive options,” remembers Matsotsky.
generate modern issues in a giant firm?
It’s powerful to “spew out” one thing new and let it break by means of from inside a big firm, whether or not or not it’s IBS or Microsoft, IBM or Google, Matsotsky says. “The rationale for that’s any giant group at all times has fairly a couple of ranges of administration, ranges of danger,” he explains. “And on this regard, it is extremely troublesome for brand new concepts to germinate inside such a corporation.”
In giant organizations, Matsotsky continues, in the event that they give you one thing new, they might develop it inside a separate firm – which might be a by-product of a form. It’s only then that it’s potential to offer the liberty and informality required for breakthrough merchandise.
Mobility and the spirit of creation
“The mannequin of a big firm is outdated at this time,” says Sergey Matsotsky. — “Particularly in a market like Russia, which is sort of unstable and modifications on a regular basis. Right here we have to create one thing extra versatile.”
As well as, the second factor that’s necessary for the success of an IT firm is that the administration are the shareholders, too. “After which you may convey within the entrepreneurial spirit — the spirit of creation and creativity, of danger and accountability. All this should be mixed in an organization to ensure that it to develop,” Sergey Matsotsky believes.
This concept fashioned the idea of the brand new holding firm of the entrepreneur – the GS-Make investments. It’s an IT trade conglomerate of assorted corporations that may adapt to altering market circumstances.
Matsotsky isn’t the boss, however a useful resource.
“I’ve corporations within the GS-Make investments that, at first look, are in direct competitors to one another. Whereas on the identical time, nobody may be very a lot apprehensive about this – everybody retains working and so they obtain their targets. This is able to not be potential in a big firm. If there have been two departments that do roughly the identical factor, they would wish to merge. What would this merger imply? It could necessitate selecting one of many two leaders.” Choices like these could also be utterly meaningless to the success of the enterprise, however they’re dictated by the allegedly “proper” organizational system.
Sergei Matsotsky admits that the final two years, related to establishing the GS-Make investments, turned out to be very fascinating for him. There was a variety of entrepreneurship, together with design creativity – one thing that Matsotsky likes a lot. “I’m appearing as an investor and a senior co-worker who’s extra of a useful resource than a boss lately,” he says.
A senior amongst equals
The primary administration precept for Sergei Matsotsky is to be on an equal footing. This perspective was established whereas working on the IBS, additionally whereas launching the Luxoft, and now it has turn out to be a basic one for the GS-Make investments. Don’t press, however persuade, don’t order, however give recommendation. “I by no means impose my selections on anybody. I wish to have round me plenty of impartial, robust individuals who have their very own viewpoint. And so they can defend it,” says the entrepreneur.
He believes a key shareholder can handle corporations absolutely and adequately solely within the CEO place. With out that place, the proprietor could make solely two selections: the appointment of the final director and the allocation of funding for a challenge. And that might be all. “If there’s a want to do the managing, then there isn’t a want for illusions – the proprietor turns into the final director,” says Matsotsky.
At the moment, Sergey Matsotsky continues to launch startups, develop IT corporations which can be very completely different in construction and spirit, and luxuriate in creating new options.