As an agent and a neighborhood, your city or metropolis just like the again of your hand. Meaning the very best diner for weekend breakfasts, the very best seashore, and the place to listen to talks and lectures. Matt Kirkegaard, the founding father of Motion Property Group, thinks it’s best to share that info with shoppers.
As an alternative of simply being a top-notch actual property skilled, contemplate your self a group advocate and, whereas promoting properties, promote your city as properly.
“I at all times counsel telling shoppers what I like greatest concerning the space, whether or not that’s a terrific ice cream stand, a hidden gem of a comics store, or a gap within the wall to listen to reside bands. Subsequent, discover out their pursuits and inform all of them the locations on the town they’ll take pleasure in,” mentioned Kirkegaard.
You’re seemingly in a singular place to do public relations on your city, promoting folks on shopping for into the group whereas they buy a house.
Enhance your group
Kirkegaard, whose Motion Property Group is among the best-known luxurious property companies in Nashville, stakes his status on his native information and dedication to creating his metropolis the very best it may be.
By bettering your city or metropolis, you’re making it a extra engaging place for folks to maneuver to and making important connections alongside the best way. Whether or not you volunteer, take a public workplace, or coach slightly league crew, you’ll meet like-minded individuals who can grow to be shoppers or refer you when their associates are contemplating transferring to city.
For Kirkegaard’s half, he contributes in two methods. First, he donates 10% of all closing earnings to Motion’s charitable non-profit, The LiftUp Initiative, which offers rental and mortgage monetary help to these struggling as a result of circumstances past their management.
He additionally presents a neighborhood TV present, “Promoting Nashville,” which highlights the very best and brightest scorching spots and native points of interest in Nashville. Not solely does he take pleasure in making content material and continually studying extra about his metropolis, however he additionally will get to “promote” his metropolis to these contemplating transferring to Nashville.
He considers himself uniquely suited to internet hosting the present. “I’ve been dwelling in Nashville for greater than 15 years. Nobody is aware of or loves this metropolis as I do — it’s my favourite place on the planet,” he mentioned.
Reside life native
As an alternative of getting your espresso at Starbucks or burgers from 5 Guys, make it a degree to spend your cash at native cafes and eating places. Not solely does this be certain that your city continues to have thriving native companies, however it additionally lets you get to know the companies higher and have extra insider information to share along with your shoppers.
“Reside like your shoppers would. Drive round, attempt new issues, pop your head into that ceramics store or portray studio and say hi there. I even like to select up a present certificates for my shoppers if I do know it’s a spot they’d love,” mentioned Kirkegaard.
Put the work in
As Kirkegaard likes to say, you could present up and assist. You possibly can’t simply promote in your group; you might want to contribute to assist advocate on your metropolis. Select a method to assist that you simply take pleasure in. You possibly can volunteer at your metropolis’s soup kitchen, assist out at a neighborhood faculty, construct a house with Habitat for Humanity, and even run for public workplace. Zoning board positions are fascinating to brokers and permit them to develop on the information they have already got.
“Being a metropolis advocate is about greater than donating cash and going to networking occasions. You need to get your palms soiled to make the place you’re keen on even higher. And, what, it truly does assist promote homes,” he mentioned. “It might sound not possible, however you possibly can take your online business additional whereas additionally serving to your group. I do know as a result of I’ve finished it.”
Discover the place the place you are able to do the very best, use your distinctive expertise and present up there usually to assist.
Brokers throughout the nation would do properly to observe Kirkegaard’s lead. It should enhance cities and cities throughout America and make consumers extra enthusiastic about transferring.
About Matt Kirkegaard and Motion Property Group
Motion Property Group (Keller Williams), created by musician and actual property agent Matt Kirkegaard, focuses on luxurious and inexpensive housing all through most of Tennessee, together with East and West Nashville, the place the corporate is headquartered. Kirkegaard is accompanied by Ruben Juarez and Aaron Ammon at Motion Property Group. Kirkegaard and Co. attempt to make the house shopping for and promoting processes as environment friendly and easy as potential. For extra info and to see Motion Property Group’s spectacular actual property stock, please go to https://movementpropertygroup.com/
